Join us to explore identity, performance, and mental well-being in the digital age. Tracy Harmoush—entrepreneur, podcast host, and founder of Untraceable— will open with an inspiring keynote speech, ‘Losing Yourself Behind the Persona,’ where she’ll uncover how to bridge the gap between public perception and private reality.” She’ll then moderate an intimate fireside chat with renowned psychologist and founder of the Lighthouse Arabia, Dr. Saliha Afridi. Together, they’ll unpack the emotional toll of living online, how to preserve self-worth in a metrics-driven world, and how creators can stay grounded amidst constant comparison. Expect powerful stories, real tools, and a candid conversation between two women who deeply understand the pressures of performing and the power of coming home to yourself.

This 2-hour workshop aims to demystify the world of investing and empower individuals from all walks of life to take control of their financial future. Focusing on accessible investment strategies, the session will cover the basics of personal finance, key investment options, and how to start building wealth, regardless of background or experience. Through engaging discussions, practical tips, and real-life examples, participants will gain the confidence and knowledge to begin their investment journey, with a focus on creating long-term financial security.

Designed for beginners, this hands-on workshop explores the core principles of successful content creation. Learn how to develop content ideas, capture quality visuals, and engage your audience across platforms. You’ll also get insights into tools, workflows, and best practices to streamline your process and stay consistent. Walk away with a solid foundation to grow your presence and bring your creative vision to life.

Collaborating with brands to create content—whether for their platforms or your own—is standard practice. But partnering with them to bring impactful, on-ground projects to life? That’s a whole new level of influence. In this workshop, we’ll explore how to craft meaningful brand collaborations that check all the right boxes—boosting PR, strengthening brand identity, and, most importantly, making a lasting difference in the world.

Join us for a forward-focused session exploring the UAE’s evolving media regulatory landscape. This session will outline key developments aimed at fostering a transparent, inclusive, and innovative media environment. Topics will include the establishment of clear and specific standards for media content circulated within the UAE, enabling individuals and companies of all nationalities to own and operate media organizations, and streamlining the licensing process for media establishments.

We will also delve into the modernization of the age rating system for artistic works, the implementation of clear controls for commercial advertising by individuals and businesses, and the protection of intellectual property rights for media products. Whether you’re a content creator, media executive, or policymaker, this session will provide critical insights into the future of media governance in the UAE.

Re-consider your past and future, Re-consider your problems and decisions, Re-consider yourself and your relationships, Re-consider your story and purpose, Re-consider your values and social concepts

* The Value Ladder Framework: Understand how to use Russell Brunson’s proven value ladder strategy to move your audience from free content to high-ticket offers, increasing their lifetime value.
* Building Your Digital Product Portfolio: Discover how to create a well-rounded product range, from low-ticket entry offers to high-ticket flagship products that capture the interest and investment of your audience at every stage.
* Shifting Customer Beliefs: Learn how to shift your audience’s mindset to prepare them for upselling. You’ll discover how to break through limiting beliefs and position higher-value products as the natural next step in their journey.
* Effective Pricing Strategies: Master the art of pricing your products for maximum impact, while ensuring that each step up the value ladder feels like a logical progression for your customers.
* Case Studies and Real-World Examples: See real-life examples of creators who’ve successfully implemented the value ladder in their businesses, and learn the key lessons from their journeys.

This workshop will help creators understand the gear they need to produce high-quality content. You’ll learn how to choose the right cameras, lenses, lights, microphones, and editing tools based on your creative goals. Instead of following trends, you’ll gain practical knowledge to make smart, cost-effective decisions. We’ll cover what truly matters — from sensor sizes and lighting setups to audio clarity and editing performance. Perfect for creators looking to build or upgrade their content setup with confidence.

This hands-on workshop helps creators turn complex science into clear, compelling content. You’ll learn how to find your niche, define your audience, spark interest in your topic, and explain ideas with clarity. We’ll also explore AI tools that make creating science content faster, smarter, and more engaging.