This comprehensive session is tailored for managers looking to elevate the careers of creators. Covering the key aspects of talent management, from brand development to negotiating partnerships and ensuring long-term success, it will provide practical strategies to represent creators effectively in today’s digital ecosystem.
speakers
Gurpreet Singh
Co-Founder One digital Entertainment
Moktar Larbi
Moktar Larbi - The COO who helped turn a MENA YouTube channel into an International Creator's Media Company: The Anazala Family, a Top 5 Family Channel in the US with +10 million subscribers and 2 billion views in just 3 years. His passion for the creators/content economy kicked off in France, where he produced the world’s first mobile-only music album (Vodafone x David Guetta) and helped scale TF1 TV's video platforms. Along the way, he produced viral moments like the “Biggest Baby Reveal Ever” lighting up the Burj Khalifa and managed hundreds of Creators as Head of Growth MENA at Alfan. Today, he’s focusing all that energy into his new startup, developing fresh video formats for YouTube that keep audiences coming back for more, one great story at a time.