Build your value ladder: The blueprint for turning content into cash

* The Value Ladder Framework: Understand how to use Russell Brunson’s proven value ladder strategy to move your audience from free content to high-ticket offers, increasing their lifetime value.
* Building Your Digital Product Portfolio: Discover how to create a well-rounded product range, from low-ticket entry offers to high-ticket flagship products that capture the interest and investment of your audience at every stage.
* Shifting Customer Beliefs: Learn how to shift your audience’s mindset to prepare them for upselling. You’ll discover how to break through limiting beliefs and position higher-value products as the natural next step in their journey.
* Effective Pricing Strategies: Master the art of pricing your products for maximum impact, while ensuring that each step up the value ladder feels like a logical progression for your customers.
* Case Studies and Real-World Examples: See real-life examples of creators who’ve successfully implemented the value ladder in their businesses, and learn the key lessons from their journeys.

High-energy Workshop Ended

Starts Jun 15, 2025 at 6:00 PM
Ends Jun 15, 2025 at 8:00 PM
Creators HQ at Jumeirah Emirates Towers

Free

speakers

Samer Diab

Danio von Lutterotti

Discover how to turn free content into premium revenue by mastering the Value Ladder Framework. In this session, you’ll learn how to craft a strategic product ecosystem, shift audience mindsets, price with purpose, and draw inspiration from real success stories all designed to boost customer loyalty and grow your digital business sustainably.